It is your decision, not the media’s!


Due to technological advancements the media can easily be sourced through a variety devices and locations. The accessibility of media has become a fundamental part of our lifestyle, and with this accessibility comes controversy. Although the media can play an influence towards our opinions and values, it only portrays a small aspect of the individual. I don’t believe it is justifiable to say the media is the cause of physical and psychological impairments. For example, it is our choice to partake in eating unhealthy meals; I mean, Ronald McDonald isn’t blatantly stuffing cheese burgers down our throat, so how is it acceptable to say the media is the cause of obesity.  There is no doubt they play a major advertising role but in the end it is the consumers choice, not the media’s.

Furthermore this idea carries onto violence, whether real or fictional. It is stereotypical to believe that violence itself causes people to behave irrationally, however there are many studies stating that cultural, economic and environmental issues are factors that plague violent behaviour, in fact those who have committed violent crimes in their youth are normally under privileged and are not exposed to such media platforms. This is reinforced in Ten things wrong with the ‘effects model’ By David Gauntlett the young offenders watched less television and video than their counterparts, had less access to the technology in the first place”. The main purpose of the media is to entertain and inform. Their objective isn’t to create first degree serial killers or destroy the innocence of today’s youth, but to merely create interest.


If we take “The Simpsons”, for example, the long running cartoon hasn’t shied away from controversial topics. Violence is a prominent theme in The Simpsons, whether it’s Homer strangling Bart or Mr Burns eagerly letting the dogs out on his employees, but in the end it is only a cartoon, not a representation of society. It is up to the individual to make the differentiation between reality and fiction.



5 thoughts on “It is your decision, not the media’s!

  1. Hi Amelia,

    I’ve enjoyed reading this post as you are succinct yet still provide quality detail that encourages further thought from the reader.

    I like the way you have incorporated examples to support your argument, particularly your discussion of the violent behaviour portrayed in “The Simpsons.” It’s interesting to think that each episode would have to pass censorship regulations to make it appropriate for children, and yet the series still features violence such as Homer strangling Bart. In my opinion, this proves that children are able to understand the difference between cartoon violence and real violence, otherwise such behaviours wouldn’t be shown. In many cases, it may actually assist in teaching children important moral lessons.

    Also, I think its great the way you improved the credibility of your post by backing up your comment with the research conducted by David Gauntlett.

    Well done!

    Regards Giverny

    • Hi Amelia.
      The image of Ronald McDonald force feeding people is really scaring. So glad its not true. Also glad you mentioned the point in the Guantlett article about how offenders had less access to technology, which brings about many sociological questions.
      Nice work!

  2. Amelia, I found this to be a great read. I think you did a great job in expressing your thoughts on medias influence on society. I fully support your belief that ” it isn’t justifiable to say the media is the cause of physical and psychological impairments” in which you backed up well with informative sources. I found your ideas on ‘The Simpsons’ was a great touch to conclude your piece. Keep it up

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