We are a product, not a person.


anti-joke-triceratops-meme-generator-whats-black-and-white-and-red-all-over-a-newspaper-1f99daSource (Credit Horsehead Network)

Long are the days where we grabbed the good old newspaper, circled any jobs that tickled our fantasy and eagerly awaited a response via post or telephone. Now media platforms such as LinkedIn are transforming networking opportunities on a global scale resulting in a diverse and unconventional produsage society. The possibilities of career aspects are endless but there are disadvantages in relation to the social media. It is an environment where the term socialite is blurred. It is rather dictated by experience rather than ownership and influence. Although that can be positive it also limits those who are less qualified. LinkedIn falls under the social media element of Professor Axel Bruns piece, and is fundamentally coincided with search engines like Google which enables individuals to pinpoint the professions or profiles they desire. LinkedIn encourages a learning atmosphere where creativity thrives within the business industry.

199286Source (Credit LolShelf)

LinkedIn just last month opened its publishing platform to the public, originally limiting it to influential individuals like Richard Branson. However, not everyone is impressed with its success. Apparently publishing was already occurring rapidly on the site last year, says David Cheng, “As of the end of last year, over 1.5 million unique publishers already publish on LinkedIn’s platform, reaching 277 million professionals in 147 different industries. If content was already being shared effectively on LinkedIn, what is the rationale for the publishing platform?”

frequency-of-social-media-site-useSource (Credit Maeve Duggan and Aaron Smith)

LinkedIn seems to need a sense of innovation, as compared to other media platforms its user base is low (as seen above). But beyond that it is a chance for LinkedIn to control and understand their subscriber’s objectives. As stated in Bruns piece, “artefacts generated are no longer products in the traditional sense,” reflecting LinkedIn’s regulatory stance. The information posted by subscribers is not theirs; it is LinkedIn’s and essentially the worlds. We are just a product of LinkedIn, where we are sold off to advertisers in order to “improve” our business needs.

Bruns, A 2007, ‘Produsage: Towards a Broader Framework for User-Led Content Creation’, In Proceedings Creativity & Cognition 6, Washington, DC.




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