‘Haters gonna hate’ as they say.

devilSource (Credit Phil Banko)

The cyber-world enables us to establish another persona separate from reality. But there’s a hidden clause, you have to sign your soul to the devil, but who are these infamous devils, the internet trolls, of course.

The internet was designed to inform but now the power of the web is beyond control, and it’s becoming a breeding ground for discriminatory, sexual, racist and violent comments towards cultures, religions and individuals, showing no mercy.

There are two types of people in this world; males and females, but whether in reality or the cyber-world there is a clear distinction between rights and acceptance. Women have a right to voice their opinions but even in today’s society we are being punished for our ideas and views. Karalee Evans recognises, “The horrid abuse towards women who have an opinion and dare to share it online, is a scary indicator of the health of our society.”

Source (Credit TIME)

We’ve become a civilisation where we can hide behind a screen, change our identity and blatantly abuse who ever we please, basing it on preconceptions and the fact that we can without restrictions.

Any vulnerable group can be exposed to this intolerance, but females are often the targeted majority, regardless of if they are a prominent figure or a citizen. Pew Research Centre conducted an analysis in 2005 based on internet users. It acknowledged that “women and men have been logging on in equal numbers since 2000, but the vilest communications are still disproportionately lobbed at women.”

But the cyber-world is now infiltrating reality, Vanessa Thorpe states, “the threat of sexual violence is an attack in itself, and some commentators have their Facebook pages searched, and their home addresses tracked. It’s a real feeling of being hunted by these people.” This cyber oppression has continued for far too long, it is time that social media networks take a stand for all those vulnerable and monitor their systems to ensure this form of discrimination and sexualisation isn’t suffered by anyone.



The Youth – We are the future.

999192_663181623693479_491123965_nSource (Credit Yasified Shak)

Politics is the thrilling debate of world affairs revolving around influential individuals who seem to have a generalised idea on how to run a country and the needs of their citizens. Well, apart from the youth of course.

The youth of today are powerful, but yet forgotten. Politicians seem to target middle-aged to retired individuals with policies, completely disregarding the needs of generation Y. It appears they forgot we are the future. As Al Jazeera states, “young people have been culturally alienated by the political and economic systems of the country widely regarded as the example of democracy.” Our needs are just as important as any other generation.

Youthmin-Meme-Youth-Budget-BlownSource (Credit Jeremy Smith)

As a young person myself, I can see the youth of today are completely transforming activism, ensuring their voice is heard. The incorporation of technological developments have allowed them to create an influence far beyond anything seen before. Individuals are able to hack computers, and distribute information across the globe.

Kony 2012 became a viral initiative when a video uploaded by the Invisible Children depicting the cruelty of child soldiering in Uganda circulated across social media. Henry Jenkins states, “The video’s rapid circulation was heavily fueled by sharing among high school and college students as well as church groups.” This sense of activism is common amongst generation Y. Social media has become a rapid communicator for events, issues and stories across the globe. As Jenkins highlights, “According to the MacArthur survey, 58 percent of American youth forward links or share information through social networks at least once a week.”

survey(Survey conducted on 15-24 year old’s living in the state of Victoria) Credit – Ian Fyfe

Participatory politics enables the youth to contribute to global initiatives like Kony 2012. Although young people may avoid the common portrayals of activism they are still actively involved in politics while having their needs recognised, reiterated by Ian Fyfe, “the existence of a wide range of forms of participation ‘demonstrates that young people are not a homogenous category with the same political experience or policy needs”. Therefore the way we view activism and contribute varies.

Jenkins, H 2012, ‘The New Political Commons’, Options Politiques, pp.1-4.

Fyfe, I 2009, ‘Research youth political participation in Australia’, Youth Studies Australia, vol. 28, no. 1, pp. 37-45.

Drop the beat down low and remix yo!


21Source (Credit Amanda Miyahira)

It seems the internet itself is one big breach of copyright. We must tread carefully as users, otherwise the big! Bad! Multimillion dollar companies will shut down our alter-ego. Remix Culture is developing rapidly, through technological advancements music and films can easily be sourced without charge then re-established into another form or idea.

The line is drawn when it comes to remix culture. Professor Alex Brun states, “those defending mashups in the debate cite ‘fair use’ provisions…those taking the opposite view express their right to protect themselves against what they perceive as copyright violations.” Regardless, copyright continues to plague the internet.

Source (Credit Alexa Hong)

It is illegal to mash-up or remix unauthorised samples of music or videos; pity Glee didn’t follow this stance. The funny thing is though the original creators of the remix product are often flattered or enjoy the new twist to their pieces; it’s the record companies who have the dummy spit.

Source (Credit Dean Gray)

Two Djs from Perth and San Francisco were sent a ‘cease and desist’ notice from Green Day’s record company, EMI after they used the bands album “American Idiot” and remixed it with several other artists including “Aerosmith” and “Eminem”, resulting in “American Edit” under the alias Dean Gray. Although Green Day’s label wanted to annihilate the album, Green Day themselves spoke publicly and stated “they were flattered by the album and liked it.”

When determining remix culture the question that lingers is “do we have the right to remix the original creators work?” Several professionals disagree. “We now inhabit a ‘remix culture’, a culture which is dominated by amateur creators – creators who are no longer willing to be passive recipients of content,” lawyers wrote from the University of Technology Queensland in their report Mashups, Remixes and Copyright Law. Taking someone’s written work without acknowledgement is known as plagiarising, but when referenced it is acceptable; therefore shouldn’t this same rule be applied to remix. As long as you rightfully acknowledge the original source, neither parties are winning nor losing they’re both gaining recognition.


Bruns, A 2010, ‘Distributed Creativity: Filesharing and Produsage’, Stefan Sonvilla-Weiss (ed.), Mashup Cultures, Springer Vienna Architecture, Germany, pp. 24-38.

Media vs. Brand


resized_business-cat-meme-generator-make-game-from-a-movie-from-a-comic-transmedia-67f071Source (Credit Horsehead Network)

Transmedia focuses on a collaborative environment that establishes a narrative story through media platforms which is often created by groups. It is a fundamental element towards the distribution of media platforms like television shows and movies. It aids towards mediums like YouTube in supplying outlets, but such advancements do not avoid restrictions. YouTube is renowned for destroying anything that interferes with their licensing.

t_8f405648fd584a1ebf7fef84bf373221Source (Credit GifBoom)

LinkedIn is essentially a brand. It doesn’t present an unrealistic fairy tale or a creative animate. Its purpose is to sell their clients. Transmedia isn’t a critical source for the company, although it does create a story through each subscriber, it lacks an interconnection that forms a global narrative. As Henry Jenkins states, “transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories.”

LinkedIn-Meme-Top-1-Percent-MarketingSource (Cred Jeff Zelaya)

LinkedIn isn’t fictional, it is fact, designed to connect professionals on a global scale. In saying that, there are aspects of transmedia that work on a single basis in LinkedIn. Jenkins states that transmedia “has so far worked…in independent projects where the same artist shapes the story.” Due to the fact the platform is a combination of independent users it enables a collaboration of experts to connect and exchange information known as “collective intelligence”. Although LinkedIn subscribers are not working together as a team, their knowledge and expertise are presented to like-minded people to ensure reliable connections, including the “influencers”. Jenkins reiterates “Levy argues that art in an age of collective intelligence functions as a cultural attractor, drawing together like-minded individuals to form new knowledge communities.”

Overall transmedia is an essential concept towards the media industry in terms of creative stories. This is virtually impossible for LinkedIn because the company stands as a brand with an objective that revolves around forming a professional community on a global basis. Transmedia may be a useful concept for LinkedIn in the future, but it currently stands as a minor role in the company.


We are a product, not a person.


anti-joke-triceratops-meme-generator-whats-black-and-white-and-red-all-over-a-newspaper-1f99daSource (Credit Horsehead Network)

Long are the days where we grabbed the good old newspaper, circled any jobs that tickled our fantasy and eagerly awaited a response via post or telephone. Now media platforms such as LinkedIn are transforming networking opportunities on a global scale resulting in a diverse and unconventional produsage society. The possibilities of career aspects are endless but there are disadvantages in relation to the social media. It is an environment where the term socialite is blurred. It is rather dictated by experience rather than ownership and influence. Although that can be positive it also limits those who are less qualified. LinkedIn falls under the social media element of Professor Axel Bruns piece, and is fundamentally coincided with search engines like Google which enables individuals to pinpoint the professions or profiles they desire. LinkedIn encourages a learning atmosphere where creativity thrives within the business industry.

199286Source (Credit LolShelf)

LinkedIn just last month opened its publishing platform to the public, originally limiting it to influential individuals like Richard Branson. However, not everyone is impressed with its success. Apparently publishing was already occurring rapidly on the site last year, says David Cheng, “As of the end of last year, over 1.5 million unique publishers already publish on LinkedIn’s platform, reaching 277 million professionals in 147 different industries. If content was already being shared effectively on LinkedIn, what is the rationale for the publishing platform?”

frequency-of-social-media-site-useSource (Credit Maeve Duggan and Aaron Smith)

LinkedIn seems to need a sense of innovation, as compared to other media platforms its user base is low (as seen above). But beyond that it is a chance for LinkedIn to control and understand their subscriber’s objectives. As stated in Bruns piece, “artefacts generated are no longer products in the traditional sense,” reflecting LinkedIn’s regulatory stance. The information posted by subscribers is not theirs; it is LinkedIn’s and essentially the worlds. We are just a product of LinkedIn, where we are sold off to advertisers in order to “improve” our business needs.

Bruns, A 2007, ‘Produsage: Towards a Broader Framework for User-Led Content Creation’, In Proceedings Creativity & Cognition 6, Washington, DC.



I feel LinkedIn with the times



Let’s rewind back to the 1980s. It was a time where spandex and voluminous hair ruled. Technology was beginning to evolve and the innovation of the “brick phone” transformed global communication. That humble brick phone, which doubled as a ninja weapon, generated the beginning of Smart Phones today. Although the 80s has a lot to answer for, especially in terms of hideous fashion, its technological advancements have undoubtedly aided towards our converged society.


As a consumer we feel the need to actively participate in the opportunities presented to us through social media. Whether it’s surveys or competitions we have a desire to belong in this technological society. LinkedIn has empowered its target market to establish a globalised environment where individuals’ can actively customise their profiles to benefit their employment opportunities. LinkedIn is accessible through a variety of platforms including Smart Phones enabling 24/7 access, and is constantly purchasing businesses to enhance client opportunities; recently acquiring job search company “Bright” who reiterates their main “vision”.

When girls moan about being single on Valentines day! - Imgur

It is known that China’s social media is restricted due to their communist regime, reiterated in “Convergence: The International Journal of Research into New Media Technologies” by Janey Gordon who states “Rather than the mobile phone opening the public sphere in China and acting as liberating force…their government has restricted modern communications for their people”. However LinkedIn has infiltrated this restriction. In February the company created a personalised website for the country. This has led to a diversification in job opportunities, and providing consumers’ access to once prohibited networking.

Although it isn’t all fun and games for LinkedIn, it is vital that they follow China’s constricting content beliefs. LinkedIn Corp states “expanding into China raises difficult questions” as they are required to “censor content”. LinkedIn’s growth has empowered their clients to transform their interactions and networking with globalised communities, especially China. But the restrictive nature of the country may cause irreversible problems in the future which could lead to content and networking limitations amongst LinkedIn users.

Gordon, J 2007, ‘The Mobile Phone and the Public Sphere’, Mobile Phone Usage in Three Critical Situations, vol. 13, pp. 307-309.


LinkedIn sure enjoys tension


Tension what a word, it can be applied to a variety of occurrences and outcomes both tactile and ethereal. That’s right ladies and gentleman tension arises between those devices we hold so dearly to our heart, until an upgrade comes along, of course. As consumers’ we prefer devices that enable us to easily access technology but this can be prohibited through copyright.

In Henry Jenkins ‘The Cultural Logic of Media Convergence’ he explores the concept of citizenship in regards to the future; he states “we lose the ability to have any real influence over the direction that our culture takes if we do not find ways to engage in active dialogue with media industries.” This prominent thought reflects LinkedIn as a whole. The website has created a globalised network, closing the gap between time, location, and language, while establishing its own business orientated empire; however this empire fails to avoid concerns. It is evident that their previous ideology has come under scrutiny. In former blogs I have raised that their main objective is “member’s first” but yet they have the ability to use your private information for their own purposes. Users are able to change that, by simply altering the privacy settings. Jenkins reiterates we need to be aware of privacy.

(A user effected by LinkedIn’s sneaky privacy tactics)

In late 2013, LinkedIn failed to protect user’s information to a satisfactory level. This was reiterated in “Security experts warn against using LinkedIn Intro app for Apple iPhone”; “Jordan Wright, a security engineer at CoNetrix, said he was able to spoof intro profile information, using a technique that a criminal could easily replicate for a phishing attack.” Jenkins also acknowledges; “For the foreseeable future, convergence will be a kind of kludge – a jerry-rigged relationship between different media technologies – rather than a fully integrated system.” This is clearly highlighted through the relationship between Apple and LinkedIn. These organisations possibly want a globalized society where our citizenship and identity can be controlled by the media platforms we invest and advertise in.

Jenkins, H 2004, ‘The cultural logic of media convergence’, International Journal of Cultural Studies, vol. 7, no.1, pp. 33–43.


Actually reading the Terms and Conditions, say what!?


The marketplace is continuing to evolve and technology is prohibiting artists from gaining the recognition they deserve. It is clear copyright laws have been affected due to external influences like piracy and the economy. Although, I don’t believe copyright laws should be changed to a point where using a “lightsaber” becomes a breach of the law.


LinkedIn is recognised for its availability to connect professionals on a global scale. Those who use this site do not realise LinkedIn’s terms and conditions that enables them to access your connections, calendar and emails. Companies know that we are often too busy with our lives to read or make notes on legal terminology. In a recent article about LinkedIn, several users were concerned as to why the company was accessing their personal data, not knowing they had agreed to it. If they had read their privacy policy, one would see, IN GIGANTIC LETTERS. “We collect information when you sync non-LinkedIn content…We use this information to improve your experience and allow you and your network to be better connected.” While in a recent article it states that “This raises questions about how the LinkedIn app is abiding by Apple’s own privacy guidelines, as well as basic security protocol.” It is, however, an optional setting.

When I read “Recovering Fair Use” by Steve Collins I could immediately relate to several aspects. Copyright is in place to ensure the owners work is recognised. Steve Collins acknowledges that for playing a song, unintentionally take-down notices have been issued “Holden Lenz…caught bopping to a barely recognizable Prince’s “Let’s Go Crazy”…Stephanie Lenz received an email from YouTube informing her of its…take-down notice.” Artists create for several reasons but mainly to be appreciated and respected. They want their audience to enjoy and cherish their work.

This is why Linkedln allows professionals to access past achievements and employer history. If LinkedIn’s policy was, “The Creative Commons” this would make plagiarism more universal. LinkedIn opposes this, and clearly states their policy in an ethical manner, leaving it up to the individual to agree to those terms.


The Mediums Message is LinkedIn!

Link sourced from here

As individuals’ we essentially control the success of technological advancements. Convergent media would not thrive if it wasn’t for the constant adaptions to our media lifestyle. Instead of the medium being purely based on content it reflects us as an individual. It is a representation towards the desires of our lifestyle. As stated in Mark Ferderman’s piece “a medium is an extension of ourselves.”  Companies play on this idea and create media platforms that target our preferences. This is where convergent media plays a critical role. We want to easily access our technology, and due to this reason companies have adapted their devices to ensure they have multiple systems that target our everyday needs. For example, it is virtually impossible to purchase a phone that only makes calls. Henry Jenkins reinforces this confronting point “The sales clerks sneered at me; they laughed at me behind my back. I was told by company after mobile company that they don’t make single-function phones anymore. Nobody wants them.” If it wasn’t for our changing preferences convergent media would remain inactive.

Link sourced from here

Although our devices have a prominent influence in our daily routine, and are beginning to define us, they can also enrich our possibilities for a better future. LinkedIn is a prime example where the idea of the medium being a message is recognized. LinkedIn can be found on a variety of media platforms, whether; it’s social media based, or its application. LinkedIn allows its subscribers to create business profiles which are targeted to professionals on a global scale.  Each LinkedIn subscriber is provided with daily information directed towards their field, such as business deals, enabling them to enhance their knowledge and overall image in relation to their chosen path. The website is interesting because it combines both a social and professional field. You are able to remain in contact with family, or friends while being in a professional atmosphere. LinkedIn is one of the very few websites which are able to achieve this outcome, recognized in their 250 million subscribers. LinkedIn may possibly become the forefront for companies looking at candidates for future jobs. Although with this innovation comes competition. As LinkedIn becomes widely publicized companies are establishing ideas to further the LinkedIn concept. The company may find in the near future similar organizations advertising the same benefits but in a more creative and targeted style. LinkedIn will need to constantly reevaluate their business strategies to remain competitive in this ever-growing, technological environment.

Federman, M, 2004, What is the meaning of the medium is the message?
Jenkins, H, 2006, Worship at the alter of convergence, University Press, New York, NY.

A snippet of what’s to come

My name is Amelia. I’ve decided to study BCM because I have a fascination towards the power social media and consumer perspective have over society. Marketing is a key tool in persuading individuals’ thoughts, emotions and beliefs. By coinciding marketing with social media a larger impact and persuasion can be formed, therefore by studying BCM I will hopefully understand the reasoning behind this.
Now that I’ve stated my purpose I’ll let you in on a treat! A fun fact about myself, I cannot walk in heels. It’s a catastrophe to say the least. Imagine you are walking on a high beam; your body is swaying from side to side as you anxiously take each step. An uncertainty washes over you, will I, or will I not reach the other side. This is how I feel when I wear those heinous, pointed shoes.